If you left your house during last month, you likely saw products emblazoned with pink ribbons grace the shelves of grocery and retail outlets. You turned on the TV and saw NFL teams playing in pink shoes and socks. October has been designated “breast cancer awareness month,” but selling pink merchandise under the guise of awareness amounts to little else than being a subtle way of using sex to sell and to get money from well-meaning consumers.
One day in early October, I walked through the Mall of America and was barraged by pink. It was impossible to escape. Nearly every store was selling something specifically for breast cancer awareness. Later that same day, I stopped at a Walgreens location and discovered that there was even a pink Snuggie.
